Why you should consider your business name first

There are a lot of things to consider when you’re starting up your business. What to call it sometimes seems like a minor detail, but naming your business is actually one of the most important parts of getting started. Your business name tells the world what you do and is how most people will find you when they do a search for you online. Choose a business name that is descriptive, but not limiting. It should be easy to remember and simple to type. Eliminate confusion, and stand out among your competitors, with a business name that’s as catchy and memorable as it is descriptive and simple.

Easy, right?

Not always, which is why it’s important to really think about your business identity when choosing a name.

Here are some reasons why you should consider your business name before getting too far in:

1- Your business name defines you:

You don’t want people to have to ask what your business does when you tell them your name. You shouldn’t have to explain the acronym or tell them why your business’s name makes sense. You also don’t want to be embarrassed by the name you randomly picked because you were in a hurry once when your business starts growing. Take the time to really think about what your business does and what it represents. A simple, descriptive name that will still make sense in 10 years is likely a better name than one that has slang or jargon that may or may not still be relevant 18 months from now.

2- Your business name shouldn’t limit you:

Choosing a local name like Dallas Dishwasher Repair might seem like a good idea if you’re only selling services in Dallas. After all, it could help you with local SEO queries. You might be based out of Dallas now, but what happens if you want to branch out to other parts of Texas and then other states in five years? Better to choose a business name that will stay with you over the long term. You can always buy multiple domains  to target local clients or audiences.

3- Your business name should be unique:

Make sure the business name you choose is unique before finalizing it. You can do a search to make sure there isn’t already a business in your state that’s filed with the same name. Do this early on, before you fall in love with a business name only to find out later that it’s been taken. Once you decide on a business name, incorporate it ASAP to ensure nobody else takes your good idea.

4- Your business name can help you focus:

Just like you don’t want your business name to be too limiting, you also don’t want it to be too broad. Naming a business based solely (or largely) on SEO keyword research can lead businesses to giving themselves names that show up in search results, but not for the right reasons. Naming your business something that clearly defines the parameters of your business can help you shape the business (and help customers find you).

5- Your business name is how customers remember you:

You want customers to have your business name in mind whenever they need your good or service. You don’t want them to have to struggle to remember what your name is or, worse, to forget about you because your name is too generic.

What you name your business is just as important as how you operate your business. Take the time to really think about what your business does, what it values, and how you want your clients and customers to remember you. Once you have a solid grasp on what to name your business, we can help you buy the right brandable domain  to make sure your clients can find you online.